Do you know the origin of Evisu Genes?

The video was nothing more than a guy silently painting a logo and some Japanese characters on the back pockets of a pair of jeans, displaying art at its and beauty of a simple, yet unique idea. It showcased the work of an artist for Evisu.


Established by denim lover Hidehiko Yamane in 1991, Osaka, Evisu has become one of the denim brand that is a force to be reckoned with! It’s been ranked 14th by in “The 50 Greatest Japanese of All Time” and earning 5th place in’s “Top 10 List: Best Mens Jeans”. Even rappers like Young Jeezy, T.I and superstar, Jay-Z have name-checked Evisu in one of their song! Heck, Jay-Z was even spotted rocking different pairs of low-slung Evisu!


The sui generis of Evisu is its mixing of vintage American style and Japanese innovation. Also, the use of fabrics of the highest quality and their meticulous attention to details just makes Evisu relentless! Evisu has a distinctive signature “seagull” logo that is found on the back pocket of every Evisu jeans.


Just like any other brands, Evisu has its good side and the down side. The downside of this brand is that there are so many spurious Evisu jeans that look just like the originals. In my next article, I’ll be sharing with you on how to tell the differences between the fakes and the real deal!

Hey, having a few pair of high quality jeans is essential, and everyone needs atleast one pair of Evisu in their collection!

So go check them out! Link below:

Evisu Main Website:
Evisu & Palladium Store:
F-235 & 235A, 1st Floor
Lingkaran Syed Putra, Mid Valley City, 58000 Kuala Lumpur, Wilayah Persekutuan, Malaysia

True Religion & Evisu:Store:

Second Level,
241, Jalan P Ramlee, Kuala Lumpur City Centre, 50088 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia


By Takahiro

Khalid Takahiro is a writer who loves travelling, spending time outdoors and exploring unfamiliar places. He is also a fashion enthusiast and a music junkie! Here in FuyooJapan, Khalid concentrates on writing about his knowledge and experience about travel, fashion and music.

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